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UNITED KINGDOM AND EUROPEAN UNION PRIVACY POLICY

Last Updated: 12/01/2023
Effective Date: 12/01/2023

 

 

PERUVIAN CONNECTION® PRIVACY POLICY

Your privacy is important to Peruvian Connection (referenced within this Privacy Policy as "Peruvian Connection," "we," "us," or "our"). We developed this United Kingdom ("UK") and European Union ("EU") Privacy Policy("Privacy Policy" or "Policy") to provide our UK and EU customers, potential customers, and website users with information concerning our UK and EU personal data collection and usage practices, as well as our privacy and security practices, when they visit our websites (collectively, "Site" or "Sites") or otherwise provide us with personal data. Please contact us using the contact information at the end of this Privacy Policy if you are an employee or job applicant and are interested in additional information about our employee and job applicant privacy practices. If you reside in the United States, please review our United States Privacy Policy for information about our U.S. data collection, usage, and transfer practices and data protection and privacy practices.

"Personal data" is any information relating to an identified or identifiable natural person. "You" and "your" refer to the person reading this Privacy Policy, which may include Peruvian Connection customers and potential customers, as well as other individuals visiting our Sites.

To jump to a specific section of this Privacy Policy, please click on a link below:

  1. Personal Data We Collect
  2. Sources from Which Personal Data is Collected
  3. Purposes for Collecting Personal Data
  4. Legal Grounds for Collecting and Processing Personal Data
  5. Third-Party Recipients of Personal Data
  6. Cookies & Similar Technologies
  7. Interest-Based Advertising
  8. Third-Party Privacy Practices
  9. Cross-Border Transfers of Personal Data
  10. Children’s Privacy
  11. Retention of Personal Data
  12. Protecting Your Personal Data
  13. GDPR Rights
  14. Privacy Shield Rights
  15. Other Rights
  16. Updating Account Information and Unsubscribing from Emails
  17. Exercising Privacy Rights
  18. Data Controller
  19. Privacy Policy Updates
  20. How to Contact Us
I. PERSONAL DATA WE COLLECT

We may collect the following categories of personal data:

  • Personal Identifiers/Contact Information, such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol ("IP") address, email address, phone number (including mobile numbers), date of birth, gender, account name, signature, or other similar identifiers.
  • Financial Information/Payment Data, such as credit card number, debit card number, or other similar information.
  • Purchase Histories and Other Commercial Information, such as products purchased, obtained, or considered, and other purchasing or consuming histories or tendencies.
  • Internet or Other Similar Network Activity, such as browsing history, search history, and information concerning your interactions with a website, application, or advertisement.
  • Biometric Data, such as height, body type, or other sizing information if you choose to complete a product review.
  • Sensory Data, such as audio, electronic, visual, or similar information.
  • Professional or Employment-Related Information, such as occupation if you choose to complete a product review.
  • Your Correspondence and Communications with Peruvian Connection including your comments sent to us via email, chat, phone, or on social media.
  • Communication and Marketing Preferences such as your preferred channels of communication, and whether or not you opt in to receive marketing materials.
  • Publicly Available Personal Data, including personal data you have shared via a social media platform (e.g., a public Facebook page).
  • Information Concerning an Individual’s Preferences and Interests and Inferences Drawn from an Individual’s Personal Data to create a profile about an individual reflecting his/her preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, or aptitudes.

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II. SOURCES FROM WHICH PERSONAL DATA IS COLLECTED

We may collect the above-described categories of personal data from one or more of the following sources:

  • Information You Provide. We collect personal data that you provide to us, such as when you create an account on our Sites, purchase a product from us, leave a review on a product, agree to receive our newsletter, or participate in a survey that we offer.
  • In-Store Technologies. We may use cameras in and around our stores for fraud, theft prevention, and security purposes.
  • Automated Information Collection. We also collect personal data, such as your browsing history and shopping activity, through our use of automated information collection technologies. We may use such data for various purposes, including marketing and advertising purposes and reporting and analytics purposes. For example, we consider metrics such as how you and others shop on our website, how easy our website is to navigate, and the performance of our marketing efforts. For additional information, see the Cookies & Similar Technologies and Interest-Based Advertising sections of this Policy.
  • Your Friends. We may receive information about you from your friends and other third parties that use our Sites, and we may combine or link that information with other information we have concerning you (e.g., fulfillment of a wish list).
  • Social Media Platforms and Networks. If you connect or interact with us on social media platforms and networks such as Facebook, Pinterest, or Instagram ("Social Media Platforms"), for example, by liking our page or sharing something we post, the Social Media Platforms may provide us with information about you, such as your name and location information. In addition, the Social Media Platforms will have access to information about you and your use of the Social Media Platforms. The information that we collect relating to your connections or interactions with us on Social Media Platforms is subject to this Privacy Policy. The information collected by the Social Media Platforms remains subject to the Social Media Platforms’ privacy practices.
  • Third-Party Service Providers. We may receive personal data about you from our third-party service providers, such as marketing networks and cooperatives, analytics providers, and online chat service providers.
  • Other Third Parties. We may collect personal data about you from other sources to enhance the personal data that we already maintain about you and to improve the accuracy of our records. This improves our ability to contact you and increases the relevance of our marketing. We also may collect personal data from third parties or from publicly available sources.

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III. PURPOSES FOR COLLECTING PERSONAL DATA

We may collect the above-described categories of personal data for one or more of the following business or commercial purposes:

  • To provide you with requested products and services, including processing and shipping orders; verifying your payment information; processing payments, refunds, and chargeback claims; maintaining and servicing your account(s); providing you with catalogs; and providing you with product recommendations.
  • To manage your orders and returns, including creating, modifying, and canceling orders and returns and verifying your identity and payment information.
  • To manage your account with us if you choose to create one.
  • To complete a credit check if you choose to pay by accounts receivable.
  • To communicate with you, such as when you place an order, contact or chat with us, make a request or inquiry, or share comments or concerns; or to send you coupons, emails, and newsletters or otherwise inform you of promotions, product rating opportunities, competitions, drawings, and sweepstakes.
  • To administer promotions, competitions, drawings, sweepstakes, and surveys.
  • To personalize your experience with us, including to retain information about your interests and preferences; customize the products and services we share with you; facilitate your interactions with our stylists and salespeople; and enrich your experience in our stores and on our Sites.
  • For marketing and advertising purposes, such as to send you marketing and advertising communications, and to customize the specific advertisements and promotions that we send or otherwise show to you. For additional information, please review the sections of this Policy on Cookies & Similar Technologies and on Interest-Based Advertising.
  • To conduct analytics to understand how users use our Sites and shop with us; determine the methods and devices used to access our Sites; enhance our products; and make improvements to our Sites.
  • For our business purposes, such as identifying and implementing improvements to our business operations, products, services, systems, supply chain, and store premises; creating and maintaining our programs, accounts, and records; collecting and managing consent; gaining insights into our customer preferences, expectations, and trends; and conducting market and other business-related research.
  • To provide interactive features of our Sites, such as product reviews and live online chats.
  • To provide you with technical support and customer service.
  • To protect our customers, users, visitors, assets and business against violence, fraud, theft, misuse, and other malicious activities.
  • To detect, analyze, and prevent safety risks, fraudulent activities, and other illegal and malicious activities (e.g., theft).
  • To meet our regulatory reporting requirements and comply with our legal and regulatory obligations, including those that require businesses to maintain specified records.
  • To protect our legal interests, including but not limited to preventing unauthorized access and use, enforcing violations of our terms of use/terms & conditions.
  • To respond to law enforcement requests, to meet obligations in legal proceedings and government investigations, and as otherwise required by applicable law, court order, or government regulations.
  • To provide information pertinent to an actual or potential merger, acquisition, or other reorganization.
  • As necessary or appropriate to protect the rights, property, or safety of Peruvian Connection, our customers, or others.
  • As otherwise described to individuals when collecting their personal data.

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IV. LEGAL GROUNDS FOR COLLECTING AND PROCESSING PERSONAL DATA
  • Consent. The legal ground for processing your personal data that we collect when you provide us with permission to do so is your consent, which you may withdraw at any time by clicking on any unsubscribe link that we provide or by emailing privacy@peruvianconnection.com without affecting the lawfulness of processing based on consent before its withdrawal.
  • Contractual Necessity. We may process your personal data when it is necessary in order to take steps at your request prior to entering into a contract with you (e.g., processing personal data in order to respond to a question about a particular product) or when it is necessary for the performance of a contract to which you are a party (e.g., processing credit card details in order to effect payment).
  • Compliance with Legal Obligations. We also may conduct certain personal data processing activities for purposes of meeting our legal obligations in the UK, the EU, and in EU member states (e.g., in order to meet our regulatory retention obligations). Under certain circumstances, we may also be legally obliged to assist with crime and fraud prevention efforts.
  • Vital Interests. Under special circumstances (e.g., in connection with natural disasters or emergency situations), we may need to process your personal data in order to protect the vital interests of you or one or more persons.
  • Legitimate Interests. The last legal ground for processing the personal data that we collect for other purposes identified above are Peruvian Connection’s legitimate interests in conducting business activities, including the following:
    • Providing products and services to customers;
    • Providing quality support to customers, potential customers, and Site users;
    • Providing customers and potential customers with marketing materials to promote our services and products;
    • Providing more relevant content for users of our Sites;
    • Identifying and fixing problems with our Sites;
    • Understanding how our customers interact with our products, services, and Sites so we can enhance the customer experience and functionality of our products, services, and Sites;
    • Improving the overall user experience on our Sites;
    • Administering promotions, competitions, drawings, sweepstakes, and surveys;
    • Managing our network and store security;
    • Operating our business, including by identifying and implementing improvements to our business operations; creating and maintaining our programs, accounts, and records; and conducting business-related research;
    • Protecting the rights, property, or safety of Peruvian Connection, our customers, our employees, and/or others;
    • Managing corporate transactions, including providing information pertinent to an actual or potential merger, acquisition, or other reorganization; and
    • Maintaining compliance with applicable global laws and regulations.

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V. THIRD-PARTY RECIPIENTS OF PERSONAL DATA

In connection with the purposes set forth in this Privacy Policy, we may share your personal data with one or more of the following categories of third parties:

  • Social Media Platforms. Social Media Platforms (e.g., Facebook, Instagram, YouTube, and Pinterest) may offer functionalities, plugins, widgets, or tools in connection with our Sites (e.g., to share our products with your friends and followers on Social Media Platforms). If you choose to use these functionalities, plugins, widgets, or tools, your personal data may be shared with or collected by such Social Media Platforms, and is subject to such Social Media Platforms’ privacy practices and you should review such Social Media Platforms’ privacy notices.
  • Your Friends. We share your wish list information with individuals that you designate when you use our Site’s wish list sharing functions. Additionally, if you choose to make your wish list public, individuals may find your wish list using our Site’s "find a friend’s wish list" function.
  • Our Site Visitors and Online Trunk Show Participants. When you leave a product review on our Sites, your review is accessible by other members of the public when they visit our Sites. When you choose to participate in an online trunk show hosted by our stylists, your personal information may be shared with and viewed by other online trunk show participants.
  • Third-Party Recipients of Customer Lists. We make our customer list (including names, customer IDs, mailing addresses, email addresses, and phone numbers) available to third-party service providers assisting us with marketing efforts.

    From time to time, we also make our customer list (including names, customer IDs, mailing addresses) and purchasing history available to list brokers and retailers whose products we believe may be of interest to you. As one example, we work with Epsilon Abacus ("Epsilon"), a company that manages the Abacus Alliance on behalf of participating retailers active in the clothing, collectibles, food, wine, gardening, gadgets, entertainment, health, beauty, household goods, and home interiors categories. Retailers share customer information with Epsilon, which is then combined with information provided by other retailers, analyzed by Epsilon, and used for marketing purposes. Retailers can utilize this information to identify individuals who are likely to be interested in their products, and to tailor their communications to such individuals by providing them with offers likely to be of interest to them.

    If you place an order with us, you will have the option to have your name, mailing address, and purchasing history shared with companies whose products may be of interest to you, as described above. If you would like to have your information shared with these companies, please tick the opt-in box when you place your order. If you do not want to have your information shared, please leave the opt-in box blank. Additionally, if at any point in time you decide that you do not want your information shared, you can request that we do not share information with these companies by contacting us using the contact methods described in the Exercising Privacy Rights section below.
  • Third Parties in Connection with a Competition, Sweepstakes, or Drawing. If you choose to enter a competition, sweepstakes, or drawing that we offer on our Sites, your personal data may be disclosed to third parties or to the public in connection with the administration of such competition, sweepstakes, or drawing, including in connection with winner selection, prize fulfillment, and as required by law or permitted by the competition, sweepstakes, or drawing’s terms and conditions.
  • Third-Party Service Providers, Partners, Suppliers, and Subcontractors that Perform Services on Our Behalf. We may share personal data with third-party service providers, partners, suppliers, and subcontractors that perform services on our behalf, including but not limited to billing and payment processing, marketing, advertising, data analysis and insight, research, web hosting, technical support, customer service, online text and video chat, shipping and fulfilment, printing, data storage, security, fraud prevention, and legal services.
  • Governmental Entities and Third Parties in Connection with Legal Matters. We may disclose personal data to governmental entities, such as regulatory agencies, law enforcement, and judicial authorities, as well as other third parties under any of the following conditions: (a) if we have your valid consent to do so; (b) to comply with a valid subpoena, legal order, court order, warrant, legal process, or other legal obligation, including to meet national security or law enforcement requirements; (c) to enforce or apply any of our terms and conditions, policies, or other agreements; (d) to exchange information with other companies and organizations for the purposes of fraud protection and credit risk reduction; or (e) as necessary to pursue available legal remedies or defend legal claims.
  • Third Parties in Connection with a Potential Reorganization. We may share personal data to a prospective seller or buyer in the event of a potential reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of Peruvian Connection’s assets or stock, including, without limitation, in connection with any bankruptcy or similar proceeding.

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VI. COOKIES & SIMILIAR TECHNOLOGIES

As you interact with our Sites, we, with assistance from third-party analytics service providers, collect personal data pertaining to your use of our Sites and the devices and programs from which you access our Sites ("Usage Data") using cookies and similar technologies.

  • What are cookies?
    • Cookies are small computer files sent or accessed from your browser on the hard drive of your computer, mobile device, or tablet that contain information about your computer, such as your user ID, user settings, browsing history, and activities conducted while browsing websites (e.g., pages viewed; navigation around a Site; and products purchased).
    • Cookies are used to "remember" when your computer or devices access our Sites.
  • How do we use cookies?
    • Cookies are essential for the effective operation of our Sites, and help you shop online with us. Cookies also are used to tailor the products offered and advertised to you, both on our Sites and elsewhere. Web browsing histories collected through cookies may be used for purposes of interest-based advertising, which is discussed in the following section. Peruvian Connection and its third-party service providers can use cookies to monitor your browsing and purchasing behavior.
    • The primary purposes for which cookies are used are: (1) For the effective operation of our Sites, especially in connection with Site navigation and online transactions; (2) For purposes of Interest-Based Advertising, which is addressed in the next section of this Policy; (3) To assist Peruvian Connection in detecting and preventing fraud; (4) To monitor the success of our advertising campaigns and marketing-related activities (e.g., promotions); and (5) To enable Peruvian Connection to meet its contractual obligations to third parties when one or more of our products are purchased by someone who has visited our Site from a site operated by such third parties.
  • How can you manage cookies?
    • If you do not want Usage Data collected through the use of cookies and similar technologies, there is a procedure in most browsers that allows you to automatically decline many of these technologies, or to be given the choice of declining or accepting them. Be aware though that you may also lose some saved information (e.g., saved login details, saved shopping bag, site preferences), some services and functionalities may not work properly at all (e.g., profile logging-in), and you may have to manually adjust some preferences every time you visit a site/page. Cookies that are required to enable core site functionality cannot be disabled.
    • To assist in controlling site-specific cookies, check the privacy and cookie settings in your preferred browser.
    • If you are in the United Kingdom, the European Union, or another country that requires your consent before processing your Usage Data, we process your Usage Data based on the consent you provide when you click the box noting that you "agree" to the processing of your personal data obtained through cookies and other data collection tools. You may withdraw your consent by contacting us via email at privacy@peruvianconnection.com.

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VII. INTEREST-BASED ADVERTISING

Like many retailers, Peruvian Connection works with third parties ("Advertising Partners"), including Social Media Providers and search engines, such as Google (e.g., Google Ads), who serve or send advertisements on our behalf and assist us in delivering more relevant advertising to you. These Advertising Partners may place or recognize a cookie or similar technology on your computer, device, or directly in our emails/communications, and collect information, such as Usage Data and demographic or shopping information. We may share personal data (such as your email address) with such third parties, who may link this information to cookies and other proprietary IDs, which are used for purposes of predicting your preferences and sending interest-based advertising in order to show you ads that are more likely to be of interest to you. These third parties may use this information to recognize you across different channels and platforms over time to assist us with our operations including for advertising, analytics, attribution, and reporting purposes. These third parties Advertising Partners are responsible for all processing of personal data that they conduct as Controllers, including international transfers of personal data (if any).

We neither have access to, nor does this Privacy Policy govern the use of cookies and similar technologies that may be placed on the device you use to access our Sites by third parties.

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VIII. THIRD-PARTY PRIVACY PRACTICES

Our Sites may provide links to other third-party Internet websites as a service to you. We are not responsible for the privacy practices of such other third-party Internet websites. If you link to such a site through our Sites, you should always review any privacy notice that is available for that site.

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IX. CROSS-BORDER TRANSFERS OF PERSONAL DATA

When you use our Sites or we otherwise receive your personal data, your personal data may be stored on servers located outside of the European Union/European Economic Area ("EU/EEA") and UK. Your personal data may be transferred to and processed by Peruvian Connection and its third-party service providers, partners, suppliers, and subcontractors not only in the EU/EEA and UK, but also in the United States. The data protection and privacy laws of the United States may not be as comprehensive as the laws of your country. For example, personal data transferred to the United States may be subject to lawful access requests by U.S. federal and state authorities. For transfers of UK and EU/EEA personal data to service providers in the United States, which has not been deemed to provide an adequate level of data protection for personal data by appropriate regulatory authorities, Peruvian Connection will rely on Standard Contractual Clauses as the lawful transfer mechanism to support such transfers.

Additionally, Peruvian Connection complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data transferred from the European Union and Switzerland, as applicable, to the United States. Peruvian Connection has certified to the Department of Commerce that it adheres to the Privacy Shield Principles with respect to such personal data. If there is any conflict between the terms in this Privacy Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern with respect to processing of personal data by Peruvian Connection. To learn more about the Privacy Shield program, and to view our certification, please visit https://www.privacyshield.gov/. Peruvian Connection is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission, which has jurisdiction over Peruvian Connection’s compliance with the Privacy Shield.

Peruvian Connection is committed to subject to the Privacy Shield Principles all personal data received from the European Union or Switzerland pursuant to the Privacy Shield Principles. Peruvian Connection will remain responsible for any processing of personal data in a manner inconsistent with the Privacy Shield Principles by third-party agents to which Peruvian Connection has transferred personal data unless Peruvian Connection proves it is not in any way responsible for the event giving rise to any damage.

In compliance with the Privacy Shield Principles, Peruvian Connection is committed to resolving complaints about our collection or use of your personal data. EU and Swiss individuals with inquiries or complaints regarding our Privacy Policy should first contact Peruvian Connection by one of the following methods:

  • Email: privacy@peruvianconnection.com
  • Mail: Peruvian Connection, LLC
    Canaan Farm
    Box 990
    Tonganoxie, KS 66086
    USA
  • Phone: 0800 072 14 14 (UK); or +44 (0)1235 515 497 (other European countries)

Peruvian Connection has further committed to refer unresolved Privacy Shield complaints to the JAMS Privacy Shield Program, an alternative dispute resolution provider located in the United States. If you do not receive timely acknowledgment of your complaint from us, or if we have not addressed your complaint to your satisfaction, please contact or visit the JAMS Privacy Shield Program for more information or to file an online complaint. You may also contact JAMS at info@jamsadr.info or file a complaint by mail at:

  • JAMS
    18881 Von Karman Ave.
    Suite #350
    Irvine, CA 92612
    Attn: Sheri Eisner, General Counsel

The services of the JAMS Privacy Shield Program are provided at no cost to you. Additionally, under certain conditions you may invoke binding arbitration for Privacy Shield complaints that are not resolved by any of the other Privacy Shield dispute resolution mechanisms. For additional information, please see Privacy Shield Annex I.

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X. CHILDREN'S PRIVACY

Our Sites are not directed to individuals under the age of 16. We do not knowingly collect or use any personal information from users under 16 years of age. No personal information should be submitted to our Sites by visitors under 16 years of age. If we learn that we have collected personal information from someone under 16, we will take steps to delete the personal information as soon as possible.

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XI. RETENTION OF PERSONAL DATA

Peruvian Connection will retain your personal data for the time period necessary to fulfill the purposes for which your personal data was originally collected or received and to meet our legal obligations.

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XII. PROTECTING YOUR PERSONAL DATA

We implement technical and organizational measures designed to assist in maintaining the security and confidentiality of personal data; safeguarding against anticipated threats to the confidentiality, integrity, and availability of personal data; and protecting your personal data against accidental or unlawful destruction, loss, alteration, and unauthorized access or disclosure.

However, whenever personal data is processed, there is always a risk that such information could be lost, misused, modified, hacked, breached, and/or otherwise accessed by an unauthorized third party. No system or online transmission of data is completely secure. In addition to the technical and organizational measures that we have in place to protect your personal data, you should use appropriate security measures to protect your personal data. If you believe that any personal data you provided to us is no longer secure, please notify us immediately by phone at 0800 072 14 14 (UK), 0800 181 6326 (Germany), or +44 (0)1235 515 497 (other European countries); or by email at privacy@peruvianconnection.com.

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XIII. GDPR RIGHTS

If you reside in the European Union or the United Kingdom, you have the following rights under the General Data Protection Regulation ("GDPR") or the UK GDPR (as applicable) regarding the processing of your personal data:

  • Right to Request Access. You have the right to receive a copy of the personal data that we hold about you.
  • Right to Rectification. You have the right to correct or complete any inaccurate or incomplete personal data that we hold about you.
  • Right to Deletion. In certain circumstances, you have the right to request that we erase the personal data that we hold about you.
  • Right of Data Portability. In certain circumstances, you have the right to request that we supply you with the personal data that we hold about you in a structured, commonly used and machine-readable format and/or, where technically feasible, to transmit such personal data to another organization.
  • Right to Restrict Processing. In certain circumstances, you have the right to restrict our processing of the personal data that we hold about you.
  • Right to Bring a Complaint to Supervisory Authority. You have the right to lodge a complaint with the relevant supervisory data protection authority.
  • Right to Withdraw Consent. If our lawful basis for processing your personal data is your consent, you have the right to withdraw your consent at any time.
  • Right to Object. You have the right to object to the processing of your personal data for certain purposes, including:
    • Processing for Direct Marketing Purposes. The right to object to the processing of your personal data for direct marketing purposes, including profiling related to direct marketing; and
    • Processing for Legitimate Interests. The right to object to the processing of your personal data that is based on our or a third party’s legitimate interests, including profiling related to such legitimate interests.

Please see the Exercising Privacy Rights section of this Privacy Policy to learn how to exercise your rights related to personal data that is in our possession and/or under our control. For more information about your rights under the GDPR or the UK GDPR, including information about the circumstances under which different rights are applicable, please visit the Your Data Protection Rights Page from the UK Information Commissioner’s Office site or the European Commission’s My Rights Page, which can be viewed in a number of languages.

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XIV. PRIVACY SHIELD RIGHTS

If you reside in the European Union or Switzerland, and if Peruvian Connection processes your personal data in the United States, you also have the following rights under the Privacy Shield:

  • Right to Access, Correct, Amend, or Delete. You have the right to access and to correct, amend, or delete your personal data where it is inaccurate or where it has been processed in violation of the Privacy Shield Principles, except where the burden or expense of providing access would be disproportionate to the risks to your privacy or where the rights of other individuals would be violated.
  • Right to Choose. You have the right to receive notice of the choices and means that Peruvian Connection offers you for limiting the use and disclosure of your personal data. Peruvian Connection provides you with the opportunity to choose how your personal data may be used under certain circumstances. If your personal data is to be used for a new purpose that is materially different from that for which your personal data was originally collected or subsequently authorized, or if your personal data is to be disclosed to a third-party controller, Peruvian Connection will provide you with an opportunity to choose whether to have your personal data so used or disclosed. When sharing your personal data with third-party processors that Peruvian Connection has retained to perform services on its behalf and pursuant to its instructions, Peruvian Connection may disclose your personal data without offering an opportunity to opt out.
  • Rights Related to Sensitive Data
    • "Sensitive Data" under the EU-U.S. Privacy Shield Framework is defined as personal data specifying medical or health conditions, racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, or information specifying the sex life of an individual.
    • "Sensitive Data" under the Swiss-U.S. Privacy Shield Framework is defined as personal data specifying medical or health conditions, personal sexuality, racial or ethnic origin, political opinions, religious, ideological or trade union-related views or activities, or information on social security measures or administrative or criminal proceedings and sanctions, which are treated outside pending proceedings.
    • If Peruvian Connection ever collected your Sensitive Data, Peruvian Connection would provide you with specific rights related to any Sensitive Data that Peruvian Connection may process. Additionally, if any such Sensitive Data were to be used for a new purpose that is different from that for which it was originally collected or subsequently authorized, or is to be disclosed to a third party, Peruvian Connection would obtain your affirmative express consent prior to such use or such disclosure.

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XV. OTHER RIGHTS

If you reside in the United States, you may have privacy rights that are addressed in our United States Privacy Policy. If you reside in other parts of the world, you may have other privacy rights. Please reach out to us using the contact information below if you would like to request to exercise any privacy rights to which you are entitled.

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XVI. UPDATING ACCOUNT INFORMATION AND UNSUBSCRIBING FROM EMAILS

In this section, we provide an explanation of our processes for permitting individuals to update their account information and opt out of marketing emails.

  • Updating Account Information. You may request to withdraw consent to have your name, mailing address, and purchasing history shared with companies whose products may be of interest to you, and change your account information at any time by logging into the My Account section of our Site. Deleting your online account does not delete any stored personal data. However, in certain circumstances, you may request that we delete your personal data by using the submission methods described in the Exercising Privacy Rights section of the Privacy Policy, below.
  • Unsubscribing from Emails. You may opt-out of Peruvian Connection’s use of your personal data for purposes of marketing emails. Every marketing email you receive from Peruvian Connection will have an unsubscribe link at the bottom that enables you to opt-out of receiving future Peruvian Connection marketing email messages. Our customer service team can also assist with any requests to opt-out if you contact them using the contact information below.

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XVII. EXERCISING PRIVACY RIGHTS

In this section, we provide an explanation of our processes for permitting individuals to exercise any privacy rights to which they are entitled by law. To exercise your rights described in this Privacy Policy, please submit a verifiable consumer request to us through one of the following methods:

  • Submission Methods. You may submit requests to exercise your privacy right(s) by:
  • Submission Contents. Requests to exercise your privacy right(s) should include the following information:
    • Your name;
    • The country in which you currently reside;
    • Which privacy right(s) you are exercising;
    • Details that will assist us in responding to your request, including:
      • If you are exercising access rights, the information to which you are requesting access;
      • If you are exercising deletion rights, the information for which you are requesting deletion;
      • Any other relevant information about your personal data and/or the right you are exercising; and
    • A phone number and/or email address at which we can reach you.

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XVIII. DATA CONTROLLER

Personal data used by Peruvian Connection for its business purposes, as well as personal data collected by and on behalf of Peruvian Connection, is controlled by:

Peruvian Connection, LLC
Canaan Farm
Box 990
Tonganoxie, KS 66086
USA

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XIX. PRIVACY POLICY UPDATES

We may update this Privacy Policy from time to time as we add new services or offerings; as we improve our current services and offerings; and as technologies and laws change. It is our policy to post any changes we make to our Privacy Policy on our Sites. Any changes will become effective thirty (30) days after our posting of the revised Privacy Policy on the Sites. The date this Privacy Policy was updated and the date it became effective are identified at the top of the first page. If we make material changes to how we treat the personal data that falls within the scope of this Privacy Policy, we will notify you through a prominent notice on the homepage of our Site.

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XX. HOW TO CONTACT US

If you have any questions about this Privacy Policy or our privacy practices, any complaints, or need assistance relating to your personal data, you may contact us via email at privacy@peruvianconnection.com; by calling us at calling us at 0800 072 14 14 (UK); or +44 (0) 1235 515 497 (other European countries); or by writing us at the following address: Peruvian Connection, LLC, Attention Privacy Officer, Canaan Farm, Box 990, Tonganoxie, KS 66086, USA.

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